Let's Get Coffee! with Christina Vaughan
FREE to Sheffield Creative Guild members. A Zoom link and password will be sent to you in advance of the session.
Pour yourself a coffee or your morning beverage of choice and join us for one of our regular hang outs. These are an opportunity to socialise with other Guild members and hear about what's going on in the Guild community and wider Sheffield arts scene.
On 16 March, we'll be joined by Christina Vaughan who will speak about her new company, Cultura Creative, which celebrates and promotes diversity in stock imagery.
I moved back to Sheffield just before Lockdown, having run a successful stock photography agency, Image Source, out of London and New York for the past 20 years. During the last year, prompted by the death of George Floyd, I had a lot of time to reflect on the representation of people of colour in advertising and visual communication and decided I should use my expertise in licensing to create an agency based around Diversity - both in front of and behind the camera.
As a result, I launched Cultura Creative this year on Martin Luther King Day (18th January). I have always sought to be inclusive and want to build this business to celebrate diversity. My mother was from the indigenous Hmar tribe of Mizoram in North East India and my father part Burmese, part Irish and part Yorkshireman and I grew up here in Sheffield.
Despite being the very first non-American to be elected to the DMLA (Digital Media Licensing Association) Board in America and the very first woman and of colour to be President of CEPIC, the photography industry’s global trade body, as well as CEO of Image Source, one of the leading independent stock photography agencies; in my 25+ year career, I have rarely seen people who look like me in my industry.
We have launched Cultura Creative to advocate change, champion diversity and in particular to encourage more people of colour to become photographers, videographers and illustrators and to work in the creative visual licensing industry. Our team is a diverse one and we are uniquely positioned to channel our knowledge and expertise to ensure that stock imagery represents the world we want to live in. Stock images in design have power: the experience of seeing someone like you reflected back in an image is empowering, it fosters inclusion and increases awareness. We want to reflect the communities in which we operate as different perspectives help us innovate, celebrate culture and grow.
Following Christina's talk, we'll update you on what the Guild has been up to and finish off the session with some time to chat with other members.
Do let us know if you have any news you'd like us to share, or that you'd like to share on the day! You can email email@example.com