Lifestyle and editorial photographer, Alexandra Wallace, shares a little bit about her work, processes and inspirations.
How would you describe what you do?
I’m a portrait, food and lifestyle photographer. I work with a lot of independent companies and makers, creative agencies and editorial for print. I’ve worked on big food projects with Lizi’s Granola, portrait commissions for the Guardian and photographed beautiful interiors for 91 Magazine.
What makes a commission exciting for you to work on?
For me, it’s the collaboration aspect. I get to work with so many different creative people which makes planning each element of the shoot like lighting, colour palettes, props and styling really exciting. The beauty of being freelance is that no two commissions are the same and that’s why I love what I do.
Where do you go to get inspiration for your personal shoots?
My inspiration mainly comes from films and books as well as other creatives such as artists, designers — even other photographers. Exploring how different people interpret the world around them encourages me to push my own creative boundaries.
My most recent personal shoot about wild swimmers started with David Attenborough’s latest book. I’m so passionate about climate change and how the world is being affected because of it, so after reading his book I felt inspired to talk to people who are taking steps in their lives to bring more balance to the world. Whether they’re living sustainably, reclaiming their wild spaces or connecting with nature, I started to document their journeys and share their stories through my photography.
The wild swimming is just one part of of this personal project. The series acts as a reminder of the natural beauty of our world — immersing yourself in these images is the perfect way to momentarily disconnect, much like taking a dip in a cold, wild lake. This is an ongoing project, so if you’re a forager or if you’re moving towards more sustainable living, rewilding land or even living off the grid, please do get in touch. I’d love to share your story.
Do you have anything exciting in the works you want to tell us about?
I have lots of lovely shoots in the calendar with some great brands and am excitedly waiting for couple of commissions to go to print in April. I can’t wait to be able to share them!
Any tips for anyone thinking of setting up on their own?
Do lots of research into what you want to do, speak to lots of people who run their own business and see if it’s right for you. I assisted lots of photographers before I went at it alone to see what kind of photography I enjoyed the most and to make sure the freelance lifestyle was for me (which, of course, it very much was).