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Auriel Majumdar

Creative Business Coach and Change Management Consultant at Auriel Majumdar Ltd.

Auriel Majumdar is a creative coach and consultant. She specialises in business growth and leadership development in the creative sector with a particular emphasis on the use of creative techniques to empower leaders to drive change and growth. Her company website is www.i-am-auriel.co.uk

Before setting up her own business in January 2013, Auriel was Head of Business Development at Sheffield City Council, heading up a large internal service and reporting directly to the Council’s Executive Management Team.  

As a coach, Auriel specialises in the use of creative methods to enable her clients to explore and reflect on their experiences and create their own solutions to issues. Her clients have included design agencies, designers and makers, musicians, DJ’sand chefs, contemporary dance troupes, artists, poets and performers. Auriel has a Masters in Coaching and Mentoring from Sheffield Hallam University and is currently doing her PhD research into how artists and creatives use the coaching space. She now teaches on the Coaching Masters and is proud to also be a Visiting Fellow at Sheffield Hallam.

Auriel is also an entrepreneur, running markets, gigs and street food events. She has worked with a number of local festivals including Tramlines, DocFest, Sensoria and Sheffield Year of Making and regularly appears on the door at underground house music clubs and parties in Sheffield.  Her story about her clubbing days in the 80s can be heard here https://soundcloud.com/adi/auriels-story